Writing good content is vital for Google rankings, and without it, your website will underperform. Get it right, and you could be sat on a goldmine. So, if you’re wondering how to write effective SEO content and how an electronic publisher can help, you’re in the right place.
There is so much more to it than just writing a blog and hoping it ranks – you need to pick the right topic, use specific keywords and write in a Google-friendly way. This is why many businesses hire a professional to do this for them, but if you want to learn yourself, we can help. On this page, we will give you all of the basics to getting started, which will set you up for real SEO writing success.
How to Learn SEO Writing
What we think may be well-written content, may not be in the eyes of Google or Bing. It’s not about what we like, it’s about what search engines like, and that is the fundamental of SEO writing.
Your website should answer the questions of the reader, or provide information on the topic they’re searching for. You should use the keywords you wish to rank for in the copy, but don’t overdo it. The typical rule of thumb is no more than 2% of your text should be target keywords.
Look at Competitors
After deciding which keywords you want to rank for, take a look at the sites currently in the top spots. Look at how they have structured their page content, including what the word count is and how many headers there are. Use their content as inspiration for your own, but DO NOT copy it.
Plagiarism is picked up by search engines and can result in serious penalties for your website. These penalties can be very difficult to recover from, and may result in your site never ranking well. In a nutshell, do not copy your competitors, it isn’t worth the risk.
Consider Keyword Volumes
Focus on topics that people are actually searching for. It isn’t just about ranking high, but ranking for the right keywords. For example, using all of your resources to rank on a keyword with 10 monthly searches is a waste. You should focus on the keywords that are going to drive actual traffic to your website, and nail those first.
Good SEO writing results in better search appearance, and more traffic. This is exactly how you make money from a website, but you have to start from the beginning. We recommend always employing the help of an SEO writing professional, as there’s a real science to getting your content right.